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Doug Hatcher

Doug Hatcher

Sr. Solution Consultant & Enterprise Architect

Charleston, SC, US
(843) 224-8834
English


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Background


About

About

Solution consultant and technical architect specializing in Adobe Commerce implementations,
cloud infrastructure, and pre-sales technical design. Over a decade of experience delivering
enterprise e-commerce solutions for Fortune 500 clients including Apple, Adobe, Walmart, and
Microsoft. Expert in Adobe Commerce App Builder, Kubernetes, and multi-region cloud architectures.
Currently leading technical design and project oversight for enterprise clients transitioning to
modern commerce platforms.

Work Experience

Work Experience

  • Solution Consultant & Enterprise Architect, Blue Acorn iCi

    Jan, 2022 - Present

    Lead pre-sales technical design and solution architecture for enterprise Adobe Commerce
    implementations. Conduct technical discovery, solution design, and architecture workshops
    for Fortune 500 clients and high-growth digital brands across retail, B2B, marketplace,
    and omnichannel commerce sectors.

    • Led Adobe Commerce App Builder integration rollout for Adobe's key ISV partners (Stripe, Yotpo, Bazaarvoice, Adyen)

    • Architected solutions for 40+ enterprise clients including Microsoft, Adobe, Meta, and Subaru of America

    • Pre-sales technical consultant for Verisk Analytics, Lovesac, American Eagle Outfitters, and Starbucks at Home

    • Solution design for luxury and premium brands including Cartier, Warby Parker, and Moda Operandi

    • Enterprise architecture consultation for DISH Network, Digital River, AT&T, and Rite Aid

    • Led technical discovery and RFP responses for NBC Universal, OneTrust, PayPal/Braintree, and Turner Broadcasting

    • Open-source contributor to Adobe Commerce App Builder ecosystem with public GitHub repositories

  • Technical Architect - Adobe Commerce, Blue Acorn iCi

    Jan, 2011 - Jan, 202110 years

    Led technical architecture and infrastructure for high-profile e-commerce implementations
    across Fortune 500 clients and global brands. Designed and delivered cloud infrastructure,
    CI/CD automation, and scalable commerce platforms.

    • Architected and delivered solutions for 25+ enterprise clients

    • Built auto-scaling Kubernetes infrastructure serving global markets across 4 data centers with 150+ locales

    • Created CI/CD tooling and deployment automation used across organization

    • Led hybrid cloud implementations integrating Adobe Experience Manager with Commerce platforms

    • Infrastructure architect for Books-a-Million with Terraform Cloud managed Kubernetes and Helm charts

    • Technical lead for Walmart Magento Services mono-repo with automated MFTF testing

    • Architected SAML-based SSO for Demme Learning integrating multiple courseware platforms

Projects Experience

Projects Experience

  • Nalli Silks and Sarees

    Jan, 2025 - Present

    Worked directly with CEO to stabilize troubled Adobe Commerce implementation and orchestrate
    strategic platform migration to Shopify. Enabled brand to shift focus from technical debt
    management to customer experience innovation.

    • Partnered with CEO on technical stabilization strategy

    • Led platform migration from Adobe Commerce to Shopify

    • Eliminated technical debt blocking customer experience improvements

    • Enabled modern storefront architecture for future growth

  • Adobe Commerce App Builder - ISV Partner Integrations

    Jan, 2025 - Present

    Led Adobe's rollout of Commerce App Builder integrations for key ISV partners.
    Open-source implementations enabling out-of-app Adobe Commerce integrations.

    • Stripe Payments

    • Yotpo Reviews

    • Bazaarvoice Reviews

    • Adyen Payments

  • Lovesac

    Jan, 2023 - Present

    Introduced Lovesac to Adobe Experience Manager Edge Delivery Services and led groundbreaking
    pilot of Universal Editor. Worked directly with Adobe architecture team to establish Lovesac
    as first customer to market with Project Crosswalk (later Universal Editor), making them a
    marquee customer for Adobe's innovative in-context editing platform.

    • First customer to pilot and deploy Project Crosswalk (Universal Editor)

    • Introduced and championed AEM Edge Delivery Services adoption

    • Collaborated with Adobe architecture team on red carpet pilot initiative

    • Established Lovesac as marquee Adobe customer for Universal Editor

    • Drove adoption of innovative in-context editing technology

  • Kai USA (Adobe Commerce as a Cloud Service Pilot)

    Jan, 2025 - Present

    Platform modernization to Adobe Commerce as a Cloud Service as one of the first customers
    using this new exciting platform. Leading technical architecture and implementation.

    • Early adopter of Adobe Commerce as a Cloud Service

    • Platform modernization and migration strategy

    • Cloud-native architecture implementation

  • USP.org (United States Pharmacopeia)

    Jan, 2024 - Present

    Enterprise technology transformation for major pharmaceutical standards organization.
    Led solution architecture for multi-platform modernization centered around Oracle Commerce,
    Algolia search, and Drupal content management.

    • Enterprise solution architecture for pharmaceutical standards organization

    • Oracle Commerce platform implementation

    • Algolia enterprise search integration

    • Drupal CMS architecture and integration

  • Aramark Refreshments - Breakroom of the Future

    Jan, 2023 - Present

    Led transformational digital commerce initiative reimagining workplace refreshment experiences.
    Architected and delivered innovative React-based headless commerce solution leveraging Adobe Commerce
    as a composable backend, enabling Aramark to revolutionize their B2B breakroom ordering platform.

    • Visioned and architected the "Breakroom of the Future" digital transformation initiative

    • Implemented headless React frontend with Adobe Commerce composable backend

    • Delivered modern B2B commerce experience for workplace refreshment services

    • Led technical team through complete platform modernization

    • Created scalable composable architecture supporting future innovation

  • Xbox Design Labs

    Jan, 2022 - Jan, 20242 years

    Pre-sales technical design for Microsoft's enterprise commerce initiative

    • Multi-tenant architecture design

    • Adobe Commerce Cloud platform evaluation

  • Apple

    Jan, 2020 - Jan, 20211 year

    Large-scale global project using a mix of commerce platforms for Apple's worldwide digital channel.
    Multi-platform integration serving global markets.

    • Global-scale commerce platform integration

    • Cross-functional coordination with Apple teams

    • High-performance requirements and strict quality standards

  • LeCreuset

    Jan, 2016 - Jan, 20226 years

    Global brand serving 150+ locales across four worldwide data centers with unified codebase.
    Multi-region deployment supporting worldwide markets.

    • Implemented four-datacenter global architecture

    • Unified codebase serving 150+ locales

    • Supported transition to Salesforce Commerce Cloud

  • Olympus Digital Cameras

    Jan, 2015 - Jan, 20183 years

    Initial implementation with product customizer and integrated social media services. Also built a Digital River payment module to allow them to migrate away from a sunsetted payment provider.

    • Product customization platform

    • Social media integration

  • Yeti Coolers

    Jan, 2014 - Jan, 20173 years

    Server migration and security hardening project. Oversaw development work for large team.

    • Server migration and infrastructure hardening

    • Team leadership and development oversight

  • Nintendo of America

    Jan, 2022 - Jan, 20242 years

    Implementation and maintenance of automated test environments for Nintendo's online eShop.

    • Test environment implementation and maintenance

    • High-security requirements

    • Prestigious client work

  • Warner Music

    Jan, 2019 - Jan, 20212 years

    Maintenance and support of 150+ artist brand sites representing major Spotify content through a AWS-based kubernetes deployment.

    • Multi-site management at scale

    • 150+ brand site support

Skills

Skills

  • Adobe Commerce & App Builder

    Adobe Commerce

    App Builder

    Adobe I/O Runtime

    Commerce Integrations

    Magento Cloud

    Adobe Commerce Storefront

    Adobe Commerce Optimizer

    Admin Service

  • Adobe Experience Manager

    Adobe Experience Manager (AEM)

    Edge Delivery Services

    Document-based Authoring

    da.live

    Universal Editor

    Commerce Integration Framework (CIF)

  • Adobe Experience Platform

    Adobe Experience Platform (AEP)

    GenStudio

    Workfront Fusion

    LLM Optimizer

    Customer Journey Analytics (CJA)

    Customer Journey Orchestration (CJO)

    Real-Time Customer Data Platform (RT-CDP)

  • Cloud & Infrastructure

    Kubernetes

    Terraform

    Docker

    AWS

    Google Cloud

    Azure

    Helm

    Cloudflare

    Oracle Cloud Infrastructure

    Infrastructure as Code

  • Solution Design & Pre-Sales

    Enterprise Architecture

    Solution Consulting

    Technical Design

    Pre-Sales Engineering

    RFP Response

    Technical Discovery

  • e-commerce Platforms

    Magento 2

    Salesforce Commerce Cloud

    Shopify

    Oracle Commerce Cloud

    Commerce Tools

  • DevOps & CI/CD

    GitHub Actions

    GitLab CI

    Jenkins

    Continuous Integration

    Continuous Deployment

    Automation

  • Architecture & Integration

    Microservices

    GraphQL

    REST APIs

    SAML/SSO

    System Integration

    Multi-region Architecture

  • Hosting & Performance

    Auto-scaling

    Load Balancing

    CDN

    Performance Optimization

    High Availability

    Rackspace

    Webscale

Volunteer Work

Volunteer Work

  • Technology Officer, Waccamaw Indian People

    Jan, 2001 - Present

    Serve as technology officer for federally recognized tribe, architecting and maintaining
    digital infrastructure supporting 500+ tribal members. Built modern composable architecture
    leveraging cloud-native services and headless CMS platforms.

    • Architected and maintain waccamaw.org using modern service-based composable infrastructure

    • Implemented headless CMS and API-driven architecture for tribal communications

    • Built member portal and resource management systems

    • Manage cloud infrastructure and digital services for tribal operations

    • Provide technical leadership and strategic technology planning for tribal initiatives

Publications

Publications

Interests

Interests

  • Technology

    Cloud ArchitectureDevOpsOpen Source