About

Work Experience

• Principal Solution Consultant & Enterprise Architect, Blue Acorn iCi

  2022 - Present

  Leads enterprise solution strategy, partner engagement, and technical pre-sales for
  Fortune 500 commerce and content programs. Builds agent-assisted consulting workflows
  and guides architecture, AI governance, and delivery readiness.

  • Building the firm's AI-augmented pre-sales practice: agent-assisted RFP and vendor-questionnaire response, a published enterprise AI governance framework, and audit-trail-first automation running in CI

  • Commerce and content lead on competitive Adobe Experience Cloud pursuits spanning Adobe Commerce and AEM, including Edge Delivery Services, with Adobe naming the firm its top partner recommendation

  • Established governance for Blue Acorn iCi-hosted open-source App Builder apps (Yotpo, Bazaarvoice, ShipStation), with separate support for Stripe and Adyen payment integrations

  • Facilitated partner go-to-market alignment across Blue Acorn iCi, Adobe, and Adyen, including executive sessions in New York and at Adobe Summit

  • Coach engineers toward independent delivery and solution consultants on solution design, customer conversations, and stakeholder alignment

  • Architected one of the first Adobe Commerce PaaS-to-SaaS (Cloud Service) migrations, storefront-on-Edge-Delivery-Services first, converting ~131 platform customizations to App Builder apps

  • Technical architect for a 398-storefront B2B commerce platform spanning 200+ campuses on a single Adobe Commerce instance, with AEM Cloud Service, Universal Editor, and a React Native mobile app

  • Led solution architecture for a pharmaceutical standards replatform on Oracle Commerce, Algolia, and Drupal via GraphQL, through production launch in 2026

  • Authored Adobe's Gartner Magic Quadrant customer-evidence submissions for the firm's flagship B2B commerce references

  • Led Shopify Plus pursuits across North America and APAC, including an Australian fashion retail group and a global technology company's employee store, working directly with Shopify partner and leadership teams on solution design and sell-in

  • Led commerce strategy and technical architecture for 40+ enterprise clients including Microsoft, Adobe, Subaru, American Eagle, Starbucks

  • Delivered executive oral presentations and technical discovery workshops for NBC Universal, OneTrust, PayPal, Turner Broadcasting, DISH, AT&T

• Technical Architect - Adobe Commerce, Blue Acorn iCi

  2011 - 20209 years

  Led DEC, one of Blue Acorn's engineering teams, as the firm scaled to roughly 30-40
  clients. All engineering teams eventually consolidated into DEC under my leadership,
  before work was redistributed around 2020.

  • Led the consolidated engineering team of roughly twenty to thirty engineers, owning architecture, release strategy, DevOps, go-lives, and coaching

  • Held architectural accountability for five to ten concurrent enterprise projects at any given time, alongside deployment, DevOps and go-live ownership

  • Established architectural standards and governance practices for 25+ enterprise clients

  • Defined multi-region infrastructure patterns serving 150+ locales across 4 global data centers

  • Created organization-wide CI/CD automation and deployment standards adopted across all teams

  • Led platform strategy for hybrid cloud architectures integrating Adobe Experience Manager with Commerce

  • Coordinated cross-functional teams and third-party vendors to ensure technical alignment and delivery consistency

• Managing Editor, Experience Digest

  2025 - Present

  Managing editor of an independent Adobe Commerce and AEM publication covering platform
  releases, security, and operations for the Adobe Experience Cloud ecosystem.

• Creator & Developer, Transcripts

  - Present

  Built and shipped a meeting recording and transcription app for Mac, iPhone, and iPad,
  available on the App Store. Combines automatic meeting capture on Mac with on-device
  transcription, speaker attribution, summaries, and action items.

• Fractional CTO, Nalli Silks and Sarees

  2023 - 20263 years

  Strategic technology leadership and platform rationalization for a heritage retail brand, partnering
  directly with the CEO. Assessed total cost of ownership across the commerce estate and matched platform
  capability to actual business scale, retiring accumulated technical debt that was blocking customer
  experience work, and optimizing content delivery with Fastly.

  • Strategic technology leadership partnering directly with the CEO on platform and cost strategy

  • Total-cost-of-ownership assessment across the commerce estate, matching platform capability to business scale

  • Optimized content delivery infrastructure using Fastly to improve performance and reduce cost

  • Led platform migration that retired technical debt blocking customer experience innovation

  • Restored feature parity with competitive retailers through targeted technology modernization

• Technical Lead, 131 Digital

  2010 - 20111 year

  Led technical architecture and implementation at boutique digital agency in Pawleys Island, SC.
  Built custom MVC framework (Fusion) powering multiple local business websites. Specialized in
  Drupal and WordPress development for small to medium-sized businesses.

  • Architected custom MVC framework (Fusion) powering multiple client sites

  • Drupal and WordPress development for SMB clients

Projects Experience

• orgware - Platform for Member Organizations

  2025 - Present

  Founded and operate orgware, a hatcher.ltd product: a composable platform giving member
  organizations a verifiable system of record they actually own. Six services covering
  enrollment, contact, meetings, a governance corpus, email and identity, and social
  syndication, built on Cloudflare Workers, D1, and R2. The design premise is ownership and
  durability: the operator owns the software, the organization owns its record, and the whole
  estate runs inside free-tier limits so continuity never depends on a funding cycle.
  waccamaw.org is the flagship production instance.

  Key achievements

  • Defined the product, the architecture, and the commercial model (free self-hosted, transparent fully portable hosting, no lock-in)

  • Flagship instance serves 900+ members and 800+ governance records at $0 monthly hosting cost, peaking near 6% of the Cloudflare free tier

  • Built a git-native records pipeline where verification verdicts are the queue and every verified claim is anchored to a SHA-256 hash of its source

  • Designed the platform to be agent-legible, so non-technical administrators can raise an issue and have it triaged and shipped the same day, with a human always owning the deploy

  • Ships continuous releases to every instance rather than periodic replatforms

• Agentic Engineering Practice

  2025 - Present

  Built an agentic practice spanning consulting workflows and production systems, with
  governed access to organizational data, reviewable outputs, and human approval of changes.
  Applies the same controls to agent-assisted pre-sales and enterprise AI adoption.

  Key achievements

  • Authored multiple Model Context Protocol (MCP) servers running in production, giving any compliant agent client governed, permission-scoped access to organizational data

  • Published an enterprise AI governance framework: a four-tier promotion ladder from personal experiment to sanctioned tooling, using git as the governance layer so policy changes arrive as pull requests

  • Delivers RFP responses and 200+ question vendor security questionnaires with agent assistance at materially lower cycle time, and built the markdown-to-deck and markdown-to-PDF toolchains producing client-facing deliverables

  • Operates a multi-agent system of five production agents with per-agent model routing, scoped tool access, and Slack-native interfaces, backed by a persistent knowledge graph

  • Designed an audit-trail-first automation pattern in which every inference is a reviewable artifact behind a deterministic verification gate, running daily in CI since April 2026

  • Built a native macOS meeting-capture application in Swift using on-device Apple Speech transcription and on-device summarization, with no cloud round trip, so confidential conversations never leave the machine

• Enterprise Search on Algolia

  2024 - Present

  Search architecture and consulting across two enterprise programmes. At Nestle, advised on
  search across several brands in the portfolio, including the Life Sciences side, where
  Algolia backs discovery for distinct catalogs and audiences under one operating model. At
  United States Pharmacopeia, led solution architecture for the store.usp.org replatform,
  where Algolia is the search layer alongside Oracle Commerce Cloud, a Drupal content layer
  over GraphQL, and a React storefront with punchout for institutional buyers. Production
  launch 2026.

  Key achievements

  • Advised on Algolia-backed search across several Nestle brands, spanning distinct catalogs, taxonomies and buyer audiences under a shared operating model

  • Led solution architecture for a pharmaceutical standards replatform where Algolia serves discovery over Oracle Commerce Cloud and Drupal via GraphQL, through production launch in 2026

  • Designed relevance, indexing and merchandising approaches sized for enterprise catalog scale rather than demo data

  • Integrated search with punchout and role-based access, so institutional and individual buyers see the catalog they are entitled to

• Adyen - Adobe Commerce App Builder Payment App

  2025 - 20261 year

  Supported pre-sales solution framing, technical architecture, and ecosystem alignment for
  the Adobe Commerce App Builder payment integration for Adyen.
  Facilitated go-to-market strategy between Blue Acorn iCi, Adobe, and Adyen through
  in-person executive alignment sessions in New York and at Adobe Summit Las Vegas.

  Key achievements

  • Supported App Builder payment integration architecture for Adyen

  • Facilitated in-person executive alignment with Adyen leadership in New York and at Adobe Summit Las Vegas

  • Drove go-to-market collaboration across Blue Acorn iCi, Adobe, and Adyen partner ecosystems

• Adobe Commerce App Builder - ISV Partner Integrations

  2025 - Present

  Led Adobe's rollout of Commerce App Builder integrations for ISV partners across
  reviews, ratings, shipping, and payments.

  Key achievements

  • Authored Blue Acorn iCi-hosted open-source App Builder reference apps for Yotpo, Bazaarvoice, and ShipStation

  • Supported Stripe and Adyen payment integrations using Adobe Commerce App Builder

  • Established ecosystem governance and contribution model for community-driven App Builder integrations

  • Defined out-of-process extensibility patterns adopted across Blue Acorn iCi and partner deliveries

• Store Locator - Adobe Commerce Storefront App

  2025 - Present

  Open-source Store Locator app for Adobe Commerce combining App Builder backend services
  with Adobe Commerce Storefront blocks. Reference implementation demonstrating how
  composable storefront blocks integrate with App Builder for one of the most common
  merchant requirements, addressing a long-standing native gap in Adobe Commerce.

  Key achievements

  • Authored reusable Storefront blocks pattern integrating with App Builder backend services

  • Established open-source reference implementation for merchant store locator use cases

  • Demonstrated end-to-end App Builder + Storefront blocks composition pattern for the community

• Adobe Commerce Devcontainer Template

  2024 - Present

  Open-source devcontainer template for Adobe Commerce / Magento Open Source local
  development. Standardizes the onboarding path for Adobe Commerce contributors and
  partners by providing a one-click VS Code / GitHub Codespaces development environment
  with reproducible PHP, Composer, and tooling versions.

  Key achievements

  • Established standardized local development environment for Adobe Commerce contributors

  • Enabled one-click GitHub Codespaces onboarding for Adobe Commerce and Magento Open Source

  • Lowered barrier-to-entry for community contribution and partner enablement

• Groupe SEB - Adobe Commerce as a Cloud Service

  - Present

  Supports the Infosys delivery team as Groupe SEB moves into production on Adobe Commerce
  as a Cloud Service and App Builder, following an earlier contribution to pre-sales.

  Key achievements

  • Contributed to the pre-sales pitch for the Adobe Commerce as a Cloud Service program

  • Supporting production readiness by helping the delivery team navigate Adobe Commerce and App Builder escalations

• Kai USA (Adobe Commerce as a Cloud Service Pilot)

  2025 - Present

  Platform modernization to Adobe Commerce as a Cloud Service as one of the first customers
  using this new exciting platform. Leading technical architecture and implementation.

  Key achievements

  • Early pilot customer for Adobe Commerce as a Cloud Service platform modernization

  • Led solution architecture and cloud-native infrastructure design for next-generation commerce platform

  • Established technical governance and deployment standards for cloud service adoption

• Lovesac

  2023 - Present

  Partnered with Adobe architects to bring AEM Edge Delivery Services and the Universal
  Editor pilot to Lovesac, connecting platform adoption strategy with production delivery.

  Key achievements

  • First customer to pilot and deploy Project Crosswalk (Universal Editor) in production

  • Introduced AEM Edge Delivery Services adoption strategy and collaborated directly with Adobe architecture team

  • Established Lovesac as marquee Adobe customer demonstrating innovative in-context editing technology

• Aramark - B2B Commerce and Mobile Platform

  2023 - Present

  Two programmes for Aramark on a composable Adobe Commerce backend. First a React headless
  storefront for B2B breakroom ordering, then a mobile-first campus services super app serving
  300+ college and university campuses, built in Expo and React Native against Adobe Commerce
  GraphQL, with multi-campus context, ordering provider abstraction across GrubHub, DoorDash and
  CBORD, meal plan and dining points integration, and native home-screen widgets.

  Key achievements

  • Architected a headless React storefront on a composable Adobe Commerce backend for B2B self-service ordering

  • Designed multi-campus architecture using Adobe Commerce store views as campus contexts across 300+ campuses

  • Established a provider-agnostic ordering abstraction over GrubHub, DoorDash and CBORD

  • Delivered native iOS home-screen widgets and meal-plan authentication via Adobe Commerce customer tokens

• Earlier enterprise engagements

  2015 - 20249 years

  Selected commerce engagements before the current Adobe Experience Cloud practice. Pre-sales
  technical design for Microsoft's Xbox Design Lab D2C initiative; automated test environments
  for Nintendo's online eShop; multi-platform integration for Apple's worldwide digital channel;
  a unified Le Creuset codebase serving 150+ locales across four global data centres, through to
  their transition to Salesforce Commerce Cloud; and an Olympus product customizer with a custom
  Digital River payment module replacing a sunsetted provider.

  Key achievements

  • Global-scale multi-platform commerce integration for Apple's worldwide digital channel

  • Unified codebase serving 150+ locales across 4 worldwide data centers, with multi-region infrastructure and global deployment patterns

  • Pre-sales technical design for a multi-tenant enterprise commerce platform supporting global markets

  • Deployment automation and governance for high-security controlled test infrastructure

Technologies

Volunteer Work

Publications

Interests