About

Work Experience

• Solution Consultant & Enterprise Architect, Blue Acorn iCi

  Jan, 2022 - Present

  Lead enterprise architecture, commerce strategy alignment, and executive stakeholder engagement across
  the full solution lifecycle—from pre-sales through implementation oversight and post-delivery governance.
  Facilitate cross-organizational collaboration between clients, Adobe, ISV partners, and internal teams.
  Provide platform stewardship and architectural standardization for Fortune 500 clients across retail,
  B2B, marketplace, and omnichannel commerce sectors.

  • Established governance framework for Adobe Commerce App Builder ISV partner integrations (Stripe, Yotpo, Bazaarvoice, Adyen)

  • Led commerce strategy and technical architecture for 40+ enterprise clients including Microsoft, Adobe, Subaru, American Eagle, Starbucks

  • Delivered executive oral presentations and technical discovery workshops for NBC Universal, OneTrust, PayPal, Turner Broadcasting, DISH, AT&T

  • Post-sales architectural oversight ensuring platform consistency and long-term scalability

  • Cross-department enablement and organizational governance across client and partner ecosystems

  • Open-source ecosystem leadership driving Adobe Commerce App Builder community adoption

• Technical Architect - Adobe Commerce, Blue Acorn iCi

  Jan, 2011 - Jan, 202110 years

  Established architectural governance and technical standards across Fortune 500 commerce implementations.
  Led multi-team and multi-vendor coordination to ensure platform consistency and organizational alignment.
  Defined long-term platform strategy, infrastructure patterns, and automation frameworks adopted across
  the organization.

  • Established architectural standards and governance practices for 25+ enterprise clients

  • Defined multi-region infrastructure patterns serving 150+ locales across 4 global data centers

  • Created organization-wide CI/CD automation and deployment standards adopted across all teams

  • Led platform strategy for hybrid cloud architectures integrating Adobe Experience Manager with Commerce

  • Coordinated cross-functional teams and third-party vendors to ensure technical alignment and delivery consistency

• Managing Editor, Adobe Digest

  Jan, 2025 - Present

  Managing editor for Adobe-focused publication covering Adobe Commerce, Experience Manager,
  and digital experience platforms. Side business providing thought leadership and technical content.

• Fractional CTO, Nalli Silks and Sarees

  Jan, 2023 - Present

  Deliver strategic technology leadership and platform rationalization. Reduced high Adobe licensing costs
  year-over-year through strategic platform assessment and optimization. Guided de-platforming from Adobe
  Commerce to Shopify, eliminating unsustainable technical debt and restoring competitive parity with peer
  retailers while optimizing content delivery using Fastly.

  • Strategic technology leadership partnering directly with CEO on platform and cost strategy

  • Reduced Adobe licensing costs through strategic platform rationalization and vendor negotiation

  • Optimized content delivery infrastructure using Fastly to improve performance and reduce costs

  • Guided migration from Adobe Commerce to Shopify, eliminating technical debt blocking customer experience innovation

  • Restored platform parity with competitive retailers through strategic technology modernization

• Technical Lead, 131 Digital

  Jan, 2010 - Present

  Led technical architecture and implementation at boutique digital agency in Pawleys Island, SC.
  Built custom MVC framework (Fusion) powering multiple local business websites. Specialized in
  Drupal and WordPress development for small to medium-sized businesses.

  • Architected custom MVC framework (Fusion) powering multiple client sites

  • Drupal and WordPress development for SMB clients

Projects Experience

• Adyen - Adobe Commerce App Builder Payment Integration

  Jan, 2025 - Jan, 20261 year

  Led pre-sales solution framing and ecosystem alignment for community-driven, open-source Adobe Commerce
  App Builder payment integration. Facilitated go-to-market strategy between Blue Acorn iCi, Adobe, and Adyen
  through in-person executive alignment sessions in New York and Adobe Summit Las Vegas. Positioned as
  best-in-class payment integration enabling enterprise clients and the broader commerce community.

  • Led pre-sales strategy and solution framing for enterprise payment platform enablement

  • Facilitated in-person executive alignment with Adyen leadership in New York and Adobe Summit Las Vegas

  • Drove go-to-market collaboration across Blue Acorn iCi, Adobe, and Adyen partner ecosystems

  • Established open-source community governance model for App Builder payment integration

  • Positioned integration as ecosystem standard for enterprise Adobe Commerce payment processing

• Adobe Commerce App Builder - ISV Partner Integrations

  Jan, 2025 - Present

  Led Adobe's rollout of Commerce App Builder integrations for key ISV partners.
  Open-source implementations enabling out-of-app Adobe Commerce integrations.

  • Established ecosystem governance for open-source Stripe, Yotpo, and Bazaarvoice integrations

• Kai USA (Adobe Commerce as a Cloud Service Pilot)

  Jan, 2025 - Present

  Platform modernization to Adobe Commerce as a Cloud Service as one of the first customers
  using this new exciting platform. Leading technical architecture and implementation.

  • Early pilot customer for Adobe Commerce as a Cloud Service platform modernization

  • Led solution architecture and cloud-native infrastructure design for next-generation commerce platform

  • Established technical governance and deployment standards for cloud service adoption

• Lovesac

  Jan, 2023 - Present

  Introduced Lovesac to Adobe Experience Manager Edge Delivery Services and led groundbreaking
  pilot of Universal Editor. Worked directly with Adobe architecture team to establish Lovesac
  as first customer to market with Project Crosswalk (later Universal Editor), making them a
  marquee customer for Adobe's innovative in-context editing platform.

  • First customer to pilot and deploy Project Crosswalk (Universal Editor) in production

  • Introduced AEM Edge Delivery Services adoption strategy and collaborated directly with Adobe architecture team

  • Established Lovesac as marquee Adobe customer demonstrating innovative in-context editing technology

• Aramark Refreshments - Breakroom of the Future

  Jan, 2023 - Present

  Led transformational digital commerce initiative reimagining workplace refreshment experiences.
  Architected and delivered innovative React-based headless commerce solution leveraging Adobe Commerce
  as a composable backend, enabling Aramark to revolutionize their B2B breakroom ordering platform.

  • Architected headless React frontend with Adobe Commerce composable backend for B2B ordering platform

  • Delivered modern workplace refreshment digital commerce experience enabling self-service ordering

  • Led technical team through complete platform modernization and composable architecture transformation

• Xbox Design Labs

  Jan, 2022 - Jan, 20242 years

  Pre-sales technical design for Microsoft's enterprise commerce initiative

  • Pre-sales technical design for multi-tenant enterprise commerce platform supporting global markets

  • Adobe Commerce Cloud platform evaluation and architecture recommendations for Microsoft's D2C initiative

• Nintendo of America

  Jan, 2022 - Jan, 20242 years

  Implementation and maintenance of automated test environments for Nintendo's online eShop.

  • Automated test environment implementation for high-security eShop platform

  • Established deployment automation and governance for controlled testing infrastructure

• Apple

  Jan, 2020 - Jan, 20211 year

  Large-scale global project using a mix of commerce platforms for Apple's worldwide digital channel.
  Multi-platform integration serving global markets.

  • Global-scale multi-platform commerce integration serving worldwide markets

  • Cross-functional coordination with Apple engineering teams on high-performance commerce infrastructure

• LeCreuset

  Jan, 2016 - Jan, 20226 years

  Global brand serving 150+ locales across four worldwide data centers with unified codebase.
  Multi-region deployment supporting worldwide markets.

  • Unified codebase serving 150+ locales across 4 worldwide data centers with multi-region infrastructure

  • Established global deployment patterns and supported transition to Salesforce Commerce Cloud

• Olympus Digital Cameras

  Jan, 2015 - Jan, 20183 years

  Initial implementation with product customizer and integrated social media services. Also built a Digital River payment module to allow them to migrate away from a sunsetted payment provider.

  • Product customizer with social media integration enabling user-generated content

  • Custom Digital River payment module enabling migration from sunsetted payment provider

Skills

Volunteer Work

Publications

Interests